Drum has created a film for PlayStation Vita in the UK starring the hip-hop act Rizzle Kicks.
Fans were able to enter a competition to go to a gig that was featured at the climax of the film. Rizzle Kicks is hosting an MTV show this week and will launch another competition offering the chance to win a PlayStation Vita.
The film is online and will also be in cinemas at the end of the month. The work was created by Ben Kerr and Mark Rivers.