Plusnet corrects 'Blowing our own trumpet' ad after trumpet turned out to be cornet

Plusnet has admitted to its own musical ignorance, after accidentally running an ad with the tagline 'Yes, we are blowing our own trumpet' with a picture of a cornet.

Plusnet: cornet is similar to a trumpet but features wider, more conical tubing
Plusnet: cornet is similar to a trumpet but features wider, more conical tubing

The ISP has put out a second, reactive ad with the same image but a new tagline, after customers pointed out the error on Twitter and via email.

The new ad reads: "Yesterday we ran this ad saying we were "blowing our own trumpet". We got it wrong. The instrument depicted in the ad IS NOT a trumpet, it’s a cornet.

"Clearly distinguished by its conical bore and compact shape. Thanks to Jean Mottershead, of the internet, for pointing this out." 

The original print ad ran on Monday this week, with a number of consumers spotting the mistake.

— Barney Ashworth (@barneyashworth) April 20, 2015

A Plusnet spokesman told Marketing that brass instrument pedant Jean Mottershead is a real person.


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