Plusnet 'Plusnet Fibre' by Karmarama

Plusnet has released an ad, in which an elderly lady driver speeds round a racetrack, to launch Plusnet Fibre, its extra-fast broadband service.

The spot was directed by Karmarama's creative director Sam Walker, who said: "The core of this campaign is all about speed for all, so what better way to bring this to life than 11 stunt drivers and an old lady driving round a racetrack at 100mph? The most challenging element of the shoot was getting the old lady through the window of the Nascar. Turns out Nascars don't have doors that open."


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