Podcast: the big fat Christmas episode

Gorge on mince pies with Campaign's panel of creatives, who give their take on this year's crop of Christmas ads.

John Lewis: shifting away from cry and buy
John Lewis: shifting away from cry and buy

An annus horribilis is, perhaps, somewhat offset by the simple joys of woodland animals.

DigitasLBi's chief creative officer, Chris Clarke, is delighted to see John Lewis move away from its "cry and buy" strategy with "Buster the Boxer", and thinks naysayers would have to be "a bit dead inside" not to smile at trampolining foxes.

Ogilvy & Mather's group chief creative officer, Emma de la Fosse, was similarly entranced by another Adam & Eve/DDB spot – its action-packed robin spot for Waitrose.

Mark Hunter, SapientRazorfish's executive creative director, was less enchanted by this peculiarly British love of local pests: "Unfortunately, when you have the sort of track record they do with their Christmas spots, it's hard.

"I just go by how I feel, and usually how i feel when i see their spots is extremely jealous, and uplifited. I kind of felt nothing this time."

Listen to the episode for their take on Sainsbury's, Marks & Spencer, Apple, Aldi and many others, and have a read of our full Christmas ads round-up. 

The Campaign podcast is powered by Somethin' Else. You can subscribe on iTunes and Audioboom.

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