Podcast: Lord Heseltine speaks exclusively on marketing Brexit

This month's episode of the Marketing Mind sees the Campaign team discussing the political and marketing tactics behind the Leave and Remain campaigns ahead of the referendum on the UK's membership of the EU.

Podcast: Lord Heseltine speaks exclusively on marketing Brexit

Host Shona Ghosh and deputy editor Gemma Charles talk to Lord Heseltine and Will Harris, former marketing director for the Conservatives on dog-whistle campaigns, Boris Johnson's 'preposterous' invoking of Hitler and a brief history of political advertising. 

Campaign revealed in May that prime minister David Cameron had appointed M&C Saatchi to shore up the government's 'remain' message. 

Up until now, the debate around the referendum has focused on Conservative party in-fighting. But with a fortnight to go until the vote, both camps are boosting the rhetoric.

You can currently listen, download and subscribe via iTunes. Alternatively, the episode is available to stream on AudioBoom.

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