The 2.10 minute video by the British Fashion Council aims to appeal not just to fashion lovers but to the "eclectic workers and dwellers of Soho".
The film, called ‘Ode to Soho’ celebrates the richness and diversity of the area and aims to promote the fact that London Fashion Week will be based in Soho for the fist time.
Client: British Fashion Council
Agency: ZAG BBH
Creatives: Renwick McAslan, Oliver Short, Kate Murphy
Poet: Harry Baker
Production: Black Sheep Studios, Nice & Polite