Whether there will be a flourish of product placement when Ofcom opens the regulation floodgates on Monday (28 February) is anyone's guess, but from the agency buyers I've been talking to they are not going to bet their expense accounts on there behind a sudden flood.
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Programmatic Sales Manager - Leading digital leisure brand £60000 per annum Ultimate Asset, London
INTERNATIONAL BUSINESS DIRECTOR -PREMIUM PUBLISHER- sales £80000 - £90000 per annum + commission & benefits Ultimate Asset, London
Client Direct Sales - top programmatic platform £65000 - £75000 per annum + bonus Ultimate Asset, London
KFC is focusing on quality and provenance in shift in its marketing to change perceptions about its food in the UK and Ireland.
The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.