Political parties fight broadcast curb

The number and length of party political broadcasts (PPBs) would be cut under proposals submitted to the political parties by the BBC and ITV.

The number and length of party political broadcasts (PPBs) would be

cut under proposals submitted to the political parties by the BBC and

ITV.



The broadcasters want to move PPBs from their slots around the evening

news bulletins to off-peak hours and scrap the extra broadcasts allowed

after the Budget and before local council elections.



Under the plans, the party election broadcasts in the run-up to a

general election could also disappear - costing Labour and the Tories,

who currently have five slots, an estimated pounds 5 million of free

airtime each. Instead, parties could use some of their annual allocation

of PPBs in the run-up to the polling day.



The maximum length of PPBs, now ten minutes, would be cut to five,

ruling out the detailed portraits of party leaders seen at recent

elections.



The broadcasters are also prepared to consider the plan floated by

Labour in the last Parliament for two-minute slots, which would make

PPBs much more like commercials.



The political parties, which will begin talks with BBC and ITV chiefs in

the next few weeks, are expected to oppose some of the planned

changes.



They are unlikely to agree to the idea of losing their prime-time

slots.



The allocation of pre-election broadcasts will also be discussed. There

will be moves to stop pressure groups such as the anti-abortion Pro Life

Alliance winning a slot if they contest 50 Parliamentary seats, as

allowed under the present rules.



Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).