Trevor Beattie is to join GGT as its creative director in a move
that ends weeks of speculation about the fate of the high-profile former
TBWA creative chief.
Beattie, who quit TBWA last month after a disagreement over its merger
with Simons Palmer Clemmow Johnson, will work in conjunction with GGT’s
executive creative director, Jay Pond-Jones.
Pond-Jones, an art director, has been without a creative partner since
Robert Saville left to start up Mother at the end of last year.
Beattie, a writer, will work with Saville as a creative team on some
projects. However, the pair also proposes to team up occasionally with
other GGT creatives.
The managerial aspects of Beattie’s job have yet to be finalised,
although he is likely to concentrate on developing GGT’s eight creative
pairings, as well as helping with new-business pitches.
Pond-Jones said: ’When a talent like Trevor comes on to the market you
don’t hang about. He’s a phenomenal writer. We’ve been looking for
someone to replace Robert and Trevor’s proven excellence and enthusiasm
will be invaluable. I see him as a sort of creative ’coach’ to my more
Beattie called his appointment ’a dream come true’. He added: ’I’ve
admired GGT’s work for years; GGT and TBWA have always seemed to share
I’d like to help turbo-charge GGT. There will be no stopping us.’
The 38-year-old Beattie shot to prominence at TBWA with the famous
’hello boys’ campaign for Wonderbra, as well as award-winning work on
Nissan and the World Wide Fund for Nature. He got his first break in
advertising in 1981 with Allen Brady and Marsh. Two years later he moved
to Ayer Barker and then, in 1986, joined Davidson Pearce.
When that agency merged with BMP and then DDB Needham, Beattie was made
redundant, a fate that coloured his reaction to the merger between the
agency he then joined, TBWA, and Simons Palmer.
Beattie was at TBWA for eight years until he resigned earlier this year
(Campaign, 31 January).