Poor showing for PR Lions at Cannes

CANNES - The newest award category at Cannes, the PR Lions, has resulted in a shortlist of just 37 candidates.

The Cannes Lion
The Cannes Lion

The poor showing indicates perhaps a light entry list, a pitiful standard of work or the problem of an international jury interpreting campaigns that are bound up with social and cultural norms of individual countries.

Read more from Campaign in Cannes

The UK has three in the shortlist: Paratus Communications with "the £10 million tongue" for Costa Coffee: Resonate with "beautiful game" for Sportech's new football pools, and Weber Shandwick with "pigs are worth it!" for BPEX's pig industry prices.

No one country appears to have dominated the list.

Chime Communications' chairman, Lord Tim Bell, is the president of the inaugural PR Lions jury.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published