Posh ready meal brand picks Contagious London for TV debut

Contagious London has won a brief to create the high-end ready meal brand Charlie Bigham's first TV campaign.

Charlie Bigham's: Contagious London wins brief
Charlie Bigham's: Contagious London wins brief

The agency won the brief after a competitive pitch, beating three agencies in the final stages.

This marks the first time that Charlie Bigham’s has hired an ad agency. Contagious London will be charged with bringing the brand to TV in the UK in early 2015.

Paul Weiland, the founder and executive creative director at Contagious London, said: "Charlie Bigham’s is an absolutely outstanding brand and we’re excited to take them on TV for the first time.

"Charlie is so passionate about the food he produces and this is something that we want to reflect in our campaign. The quality of his food deserves quality work."

Charlie Bigham’s is an up-market ready meal brand that is sold in shops including Waitrose. The former management consultant Charlie Bigham launched the brand in 1996 after coming back from travelling.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More