The Post Office is launching a new advertising campaign, marking Mother London's first work for the Post Office since the agency picked up the account following a competitive pitch earlier this year.
The campaign has killed off the long-running animated ants from the previous Post Office ads in favour of celebrities.
The first ad features Joan Collins as the first customer to visit a Post Office branch. Other celebrities set to appear in future executions include Bill Oddie, Westlife, and Keith Harris and Orville.
The fictional Post Office team in the ad is led by sub-postmaster Ken, played by John Henshaw, whose has previously appeared in 'The Royle Family' and 'Life on Mars'.