Pot Noodle says 'you can make it' in new TV campaign

Pot Noodle has released its first TV campaign since hiring Lucky Generals as its creative agency.

The new ad, which first aired on TV on 1 September, features the brand’s new "you can make it" strapline and tells the story of a young man who eats Pot Noodle so he can spend more time pursuing his dream of making it in the world of boxing.

The spot follows the young man as he trains in the gym and then flies out to Las Vegas for a big fight. At the end of the spot we discover the young man has not been training to fight, but to hold up the cards announcing the upcoming rounds.

The TV spot will be backed by online, social media and PR executions. The TV ad was shot by Nick Ball through Blink.

Monique Rossi, Pot Noodle’s marketing manager, said: "'You can make it’ is a big idea that gives the brand a new sense of purpose, but which remains true to the product.

"This is much more than an advertising campaign for us – it's a real mission that will affect everything we do as a brand from now on."

Lucky Generals won Pot Noodle’s creative advertising account in December 2014 after a competitive pitch.

The Unilever-owned brand previously used Mother for its advertising.

Andy Nairn, one of Lucky Generals’ founding partners, said: "Pot Noodle has done some great advertising over the years, but its Slacker associations now feel out of step with the ambitious young people of today. 

"So our strategic leap has been to flip the key brand benefit of simplicity and tie it to ambition, rather than laziness. Perfect for a generation that feels it can make it, at anything in life."


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 PHD and ITV storm Media Week Awards

PHD reigned supreme at the 2016 Media Week Awards, after winning media agency of the year and the coveted Grand Prix for its work for Sainsbury's Christmas campaign, while ITV won sales team of the year.

Just published