AKQA has created a new viral ad for Pot Noodle, spoofing Guinness' recent and fast becoming iconic "tipping point" ad.
Instead of a domino rally in a remote South American village featuring cars, hay bales and grandfather clocks, Pot Noodle's ad is set on a grim council estate in North London.
The Pot Noodle version also features cigarette packets, mobile phones, a wheelchair, white goods and supermarket trolleys, while the trigger for the domino effect is the sound of a drinker breaking wind.
It ends with a woman shouting in a London accent: "Matthew, where's my fricking microwave?".