Poulter Partners has lured back its former staffers Paul Moran and
Graham Doran to become joint creative directors as part of plans by the
Leeds agency to make creativity a more integral part of its
The pair, who have also worked at J. Walter Thompson and the then Still
Price Lintas in London, are rejoining their former shop from the Leith
Agency in Edinburgh, where they were involved in the agency's pitch for
the pan-European launch of the new Honda Civic.
Their signing is in line with a restructuring by John Dean, who joined
Poulter as group creative director from the neighbouring Brahm agency in
August last year.
It is built around the concept of 'ideas teams' made up of people with
expertise in a range of disciplines.
Dean said: 'For too long agencies have regarded the creative product as
the last leg of a relay race with clients at the finishing line.'
Doran, a writer, and Moran, his art director, were hired by Poulter
immediately after they completed their graphics and advertising course
at Jacob Kramer College in Leeds. They are now on their third stint at