Poulters lands Chivers Hartley and Office World tasks

The Poulter agency in Leeds is set for a billings boost of up to pounds 3 million with the capture of Chivers Hartley jams and Office World, the office supplies retailer.

The Poulter agency in Leeds is set for a billings boost of up to

pounds 3 million with the capture of Chivers Hartley jams and Office

World, the office supplies retailer.



Both assignments are expected to result in TV-led campaigns later this

year.



Poulters becomes the fourth agency in five years to take on Chivers

Hartley, whose parent company, Hillsdown Holdings, is trying to revive

the brand’s fortunes in a declining and unpro-fitable sector.



Poulters succeeds FCA!, which picked up the Chivers Hartley creative

assignment when it merged with Kelly Weedon Shute last year.



Media buying on Chivers Hartley and Office World switches to Poulters

from John Ayling & Associates.



Although Chivers Hartley has had no advertising support for some time,

Hillsdown is reported to be backing the brand with a pounds 1 million

spend in an effort to capitalise on its heritage.



’The Chivers Hartley name comes through strongly in research but doesn’t

have a lot of magic attached to it,’ an industry source said.



Chivers Hartley would not confirm Poulters’ appointment, saying only

that an announcement was to be made shortly.



The Office World appointment, made without a pitch, reunites Poulters

with the former client, Barbara Miers, who was appointed marketing

director last month.



Richard Lewis, the Poulters managing director, declined to comment.



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