Poulters set to axe six staff after losing McCain creative job

The Poulter Agency in Leeds has laid off six staff after losing the creative task on more than pounds 4 million worth of McCain Foods business.

The Poulter Agency in Leeds has laid off six staff after losing the

creative task on more than pounds 4 million worth of McCain Foods

business.



The redundancies, which include jobs in the agency’s creative services,

finance and research departments, were made on Friday.



They come in the wake of McCain’s decision to consolidate the creative

work on its entire pounds 10 million account within DMB&B (Campaign, 6

March).



Poulters’ media arm, Media Vantage, will retain the media planning and

buying. Richard Lewis, the agency’s managing director, said: ’The fact

is that McCain generates a lot of our income and we knew that, if we

lost the business, we would have to cut our overheads.’



Lewis said the McCain loss had forced the agency to bring forward some

of the restructuring plans announced to staff on Thursday. They follow

an agreement by eight directors to buy the agency from its millionaire

founder, Graham Poulter.



The completion of the MBO coincides with the departure of Andy Turnbull,

the deputy managing director, who is disposing of his equity stake and

quitting Poulters after 19 years to set up a market research and

planning consultancy. He will continue working with a number of Poulter

clients.



He leaves this week along with Andy Pratt, the new-business director,

who announced his exit last month (Campaign, 27 February).



Pratt is being replaced by Nick Eggleton, who has been running the

new-business operation at Brahm for the past 18 months.



Lewis described the departures of Turnbull and Pratt as ’perfectly

amicable’ but added: ’Our business is going to change and they’ve

decided to change as well.’