Poundland ups stakes in value fashion with Pep&Co roll out

Poundland is attempting to compete with the likes of Asda's George by rolling out value fashion brand Pep&Co across more than 100 of its stores.

Poundland to push fashion as part of value proposition
Poundland to push fashion as part of value proposition

The retailer plans to stock Pep&Co items in 103 of its stores by the end of the autumn, reports The Guardian.

Poundland, which was acquired in September for £610m by South African company Steinhoff International, plans to introduce the brand to 200 of its 850 stores in the longer term.

Pep&Co was founded by Andy Bond, the former boss of Asda’s George who now heads up Steinhoff’s European business.

Bond said that the move to roll out Pep&Co at Poundland was part of a move to bring "back to high streets the kind of clothing that was once loved".

Pep&Co has 60 of its own standalone stores.

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