Pounds 4m Typhoo set for return to Bozell

The UK’s third-largest tea brand, Typhoo, looks set to move its pounds 4 million advertising account back to Delaney Fletcher Bozell after only six months at Saatchi & Saatchi.

The UK’s third-largest tea brand, Typhoo, looks set to move its

pounds 4 million advertising account back to Delaney Fletcher Bozell

after only six months at Saatchi & Saatchi.



Officials at Premier Brands, which owns Typhoo, were reluctant to

confirm the move, saying only that they could ’not comment at this

time’.



But industry sources said scripts were already circulating among

commercials directors for a major campaign through Delaney Fletcher.



Delaney Fletcher ran Typhoo’s advertising for three years before losing

out last July to Saatchis. Saatchis had been brought into an advertising

review at the last moment because of its relationship with the incoming

marketing chief, Gabi Baron. However, Baron, a former executive with the

Saatchis client, Procter & Gamble, left Premier suddenly last October

after only three months in the job.



The departure of Typhoo would leave Saatchis without a hot drinks

account, since it was forced to part company with the rival tea company,

Twinings, when it won the business. Tamara Ingram, the joint chief

executive of Saatchis, denied the account had left the agency.



Typhoo was originally launched as a medicinal brand in 1903, and rose to

become market leader until the 50s when PG Tips and its famous

tea-drinking chimps took over. Since then, the brand has been looking

for a big idea with which to fight PG Tips and the number two brand,

Tetley, which runs advertising starring the Tetley tea folk.



Typhoo has worked with a number of agencies over the years, including

FCO, BMP DDB, Saatchis and Leo Burnett. Delaney Fletcher’s latest

campaign was a documentary-style look at how tea can act as a social

lubricant.



In a separate move, Delaney Fletcher has also joined the BBC roster for

the first time by winning a project to advertise this year’s Proms

concerts.



This business was formerly at Team Saatchi.



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