Poundworld rapped for 'everything £1' claims

Poundworld has been rapped by the ad watchdog after selling some items for £3 and £8.99, despite claims on its website that "everything" was £1.

Poundworld: censured by the ASA over its 'everything £1' claim
Poundworld: censured by the ASA over its 'everything £1' claim

The Advertising Standards Authority launched an investigation after receiving one complaint.

The budget retailer argued that the manager specials were "an addition to its £1 products". Poundworld said that such offers ran in the Christmas selling period, and "occasionally" at other times of the year.

Poundworld said it had consulted with its local trading standards authority in West Yorkshire on the way the offers were presented in store. The company displayed a notice near each store’s entrance advising customers of the possible offers.

However, the ASA said that a "significant draw of the claim everything £1 would be that consumers would expect to pay no more than £1 for any items in store".

The ASA said the claim must not appear in its current form and warned Poundworld not to claim all products were priced at £1 unless that was the case

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Why your iPhone is killing your creativity

Every day, the insatiable parasite that is your smartphone makes you worse at your job, writes a group creative director at Ogilvy.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More