Power 100 2016: Aline Santos, Unilever

Aline Santos

Unilever

Executive vice-president, global marketing

Santos joined Unilever in 1989 as a marketing trainee. She was part of the global marketing team responsible for Dove’s brand positioning. As senior vice-president of global laundry, she led Unilever’s biggest home-care brand, Persil, and the "Dirt is good" campaign. She was promoted to her current role in 2015. Last year she was appointed to lead the global diversity and inclusion agenda within Unilever. Santos’ stock at the FMCG company continues to rise, and is becoming a sought-after panellist and speaker: "I’m fortunate to work on some of the most exciting projects at Unilever – from our work with fantastic start-ups through the Unilever Foundry, to being responsible for launching our pilot of U-Studios, which is already working with our brand teams to create exciting new content. The thing I am most proud of is our launch of #Unstereotype. It makes absolute business sense for us." The future, she believes, will see more people seeking utility content from businesses and a shift by brands towards sustainability. Travelling between her native Brazil and London, Santos remains passionate about child development and women’s empowerment.

Share your congratulations and connect with Aline Santos here  

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More