Power 100 2016: Alistair Macrow, McDonald's

Alistair Macrow

McDonald's

Senior vice-president, chief marketing officer

In the past year, McDonald’s has continued upgrading its stores to the "Experience of the future" format, with self-order kiosks, food cooked to order and table service. Half of the UK’s stores have now been upgraded; most of the rest will be during 2017. Macrow took the decision to abandon YouTube project Channel Us, after viewer numbers missed expectations, but launched the multi-faceted summer "Good times" campaign. Macrow’s proudest moment came last June when he was named Marketing Leader of the Year by the Marketing Society.

Share your congratulations and connect with Alistair Macrow here  

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).