Power 100 2016: Alistair Macrow, McDonald's

Alistair Macrow

McDonald's

Senior vice-president, chief marketing officer

In the past year, McDonald’s has continued upgrading its stores to the "Experience of the future" format, with self-order kiosks, food cooked to order and table service. Half of the UK’s stores have now been upgraded; most of the rest will be during 2017. Macrow took the decision to abandon YouTube project Channel Us, after viewer numbers missed expectations, but launched the multi-faceted summer "Good times" campaign. Macrow’s proudest moment came last June when he was named Marketing Leader of the Year by the Marketing Society.

Share your congratulations and connect with Alistair Macrow here  

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Publicis Groupe withdraws from marketing and awards to focus on AI-powered platform Marcel

Publicis Groupe is pulling out of all marketing activity for the next 365 days - and won't be entering awards at Cannes next year - as it focuses its resources on developing Marcel, described by chief executive Arthur Sadoun as a ground breaking new platform.

Job description: Digital marketing executive
Shares0
Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published

More