Power 100 2016: Annabel Kilner, Made.com

Annabel Kilner


Commercial director

Incredibly tenacious and a smart lateral thinker, Kilner’s vision has been key to the growth of the online furniture brand Made.com. According to Kilner, social media has helped to create an aspirational platform that is driving a shift among consumers who are not simply bragging about what they own but showcasing how they live. In the age of Airbnb, where a person’s home is no longer their castle but merely the set for a seemingly infinite volume of Instagram posts, Kilner has ensured the Made.com brand remains front and centre in a crowded marketplace.

Share your congratulations and connect with Annabel Kilner here  


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 The agencies that came top of the class in Campaign's School Reports

Campaign casts a critical eye over the performance of UK agencies after a year of contrasting fortunes to assess who gets full marks and who deserves detention.

Why Cosabella replaced its agency with AI and will never go back to humans

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published