Power 100 2016: Dan Brooke, Channel 4

Dan Brooke

Channel 4

Chief marketing and communications officer

Marketers looking for an example of the compelling commercial value of diversity need look no further than Channel 4. The broadcaster has successfully continued to raise the creative bar with its Paralympic advertising campaign. As chief marketing and communications officer, Brooke has championed that change and is a passionate advocate of the power of a diverse pool of talent to drive a brand forward. "We have a long way to go as an industry. In the advertising industry, diversity is seen as a problem to solve when in fact it is the solution."

Share your congratulations and connect with Dan Brooke here  

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).