Power 100 2016: Francesco Vitrano, Mondelez

Francesco Vitrano


Marketing director, chocolate

Appointed in July to replace Matthew Williams, Vitrano was previously marketing manager for gum and candy at the snack food giant, a role in which he was credited with relaunching the Maynards Bassetts, Trebor and Halls brands. Vitrano says that his priorities are helping his marketing team to thrive, protecting the legacy of the Cadbury brand, and innovation. This year will see "a very powerful and promising innovation pipeline", Vitrano says, backed up by a marketing budget rise.

Share your congratulations and connect with Francesco Vitrano here  


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).