Power 100 2016: Gary Twelvetree, Visa

Gary Twelvetree

Visa

Executive director, brand and marketing

Last year was a busy one for Twelvetree. As payment services sponsor of the 2016 Olympic Games, Visa Europe’s "Heart of the Olympian" campaign invited a comparison between its unfailing services and the beating heart of an athlete. Twelvetree also delivered the "Cashfree and proud" campaign, part of Visa UK’s long-term strategy to make cash "peculiar" by 2020. Other standout moments include the Visa London ePrix event, an all-electric racing series.

Share your congratulations and connect with Gary Twelvetree here  

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Is John Lewis losing its retailing crown?

Following a series of news stories highlighting issues such as job cuts and payments below the minimum wage, is the shine coming off John Lewis? Or is this simply a readjustment process that any major retailer might have to endure to emerge stronger?

Making media fun again: why we must free our industry from outdated models
Shares0
Share

1 Making media fun again: why we must free our industry from outdated models

The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.