Power 100 2016: Haseeb-Ur Rahman, Nestle

Haseeb-Ur Rahman


Business unit head of marketing, biscuits division

What does it feel like as the marketer for one of the world’s most iconic chocolate brands – Kit Kat? "It’s always an ice breaker at dinner parties," Rahman says. He started his career with Unilever Pakistan in Karachi as a graduate marketing trainee. Soon he was off to the Unilever global office in London as a global project leader. He joined Nestlé in his current role in 2013. His most recent initiative is a personalised Kit Kat competition that enables consumers to have their pictures printed on bars.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).