Power 100 2016: Keith Weed, Unilever

Keith Weed

Unilever

Chief marketing and communications officer

As the top marketing tsar at one of the world’s biggest advertisers, Weed is not content with just growing the business ahead of the market. At Cannes Lions last summer, he made a global pledge towards "unstereotyping" its advertising and eradicating outdated portrayals of gender: "Progressive advertising generates stronger engagement, talkability and delivers better branded impact." And the effervescent marketer refuses to be downbeat about some of the gnarly events of 2016 and says now is the time for brands to act, when people all over the world are making their voices heard. As a veteran of more than three decades as a Unilever marketer, he should rightfully have his feet up by now. But not only is he not done discovering how marketing can do more good for the communities it serves, he has also embarked on a new personal project. "I’m trying to make wine from grapes I’ve grown for the first time this year, which if I succeed has to be up there as a potential achievement," he adds.

Share your congratulations and connect with Keith Weed here  

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More