Power 100 2016: Leah Davis, Team GB

Leah Davis

Team GB

Head of marketing

To the extent that Davis’ job is comparable with commercial marketing roles, Team GB in 2016 was a clear-cut case of the product speaking for itself. The runaway success of the UK’s Olympic heroes in Rio meant it was no surprise 80% of the country engaged with Team GB in some respect – but the effective social campaign, headed up by Davis, successfully amplified the gold rush. She is now examining ways to use cutting-edge technology around the Winter Games in Pyeongchang.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).