Power 100 2016: Lisa Wood, Atom Bank

Lisa Wood

Atom Bank

Chief marketing officer

Wood, who has spent her 25-year career in varied marketing roles at HSBC and First Direct, joined Atom – the UK’s first digital-only bank – in 2014. She has been involved in developing both the brand’s identity and its main customer interface, the app, from concept to its full launch in October. Wood says that with the rapid technological progress in the sector, the coming year will be about "constantly having an eye on the external environment".

Share your congratulations and connect with Lisa Wood here  


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Vodafone, Sky and HSBC join retreat from Google

Several more major brands, including Vodafone, Sky, and a trio of the UK's leading banks, have added their names to the list of those considering suspending their advertising on Google.

Why Cosabella replaced its agency with AI and will never go back to humans

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published