Power 100 2016: Matt Barwell, Britvic

Matt Barwell

Britvic

Chief marketing officer

Barwell oversaw a series of brand relaunches in 2016. Energy drink Purdey’s used Idris Elba for a major push, classic lemonade R Whites came back with a vintage look, and flavoured water Drench became the latest brand to go sugar-free. "At the highest level, our drive is to make the portfolio more premium," he says, as demonstrated by the recent launch of upmarket mixers The London Essence Co, the first product to come out of Britvic’s incubator, WiseHead Productions.

Share your congratulations and connect with Matt Barwell here  

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Grey London changes name to Valenstein & Fatt to promote diversity and tolerance

Grey London is making a statement against a recent surge in racism and nationalism by changing its name to Valenstein & Fatt, with the surnames of its two Jewish founders appearing above the agency's doors for 100 days.

Why Cosabella replaced its agency with AI and will never go back to humans
Shares0
Share

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published

More