Power 100 2016: Michele Oliver, Mars Chocolate

Michele Oliver

Mars Chocolate

UK vice-president of marketing

Oliver is the marketer behind the much-lauded Maltesers ad campaign, first broadcast during the Rio 2016 Paralympic Games opening ceremony, with disability and diversity at its heart. A Mars veteran, her two decades at the company have been punctuated by sales and manufacturing roles across the business before she moved into marketing.

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