Power 100 2016: Nicholas Wright, UBS Wealth Management

Nicholas Wright

UBS Wealth Management

Chief marketing officer

In a sea of homogenous marketing activity, Wright must be credited for his genre-defying marketing strategy. A leader in wealth management, UBS last year posed the question "Does wealth make us rich anymore?", has placed content marketing at the heart of its strategy, forging partnerships with media brands including Vice Media and Vanity Fair to create its thought-leadership platform Unlimited. Launched with a lecture from Stephen Hawking, the content marketing-led approach has led UBS into unchartered territory. For the Zurich-based Wright, taking risks is paying dividends and in markets where brand awareness is high, it is an approach that has enabled him to reduce his investment in above-the-line advertising.

Share your congratulations and connect with Nicholas Wright here  

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Is John Lewis losing its retailing crown?

Following a series of news stories highlighting issues such as job cuts and payments below the minimum wage, is the shine coming off John Lewis? Or is this simply a readjustment process that any major retailer might have to endure to emerge stronger?

Making media fun again: why we must free our industry from outdated models
Shares0
Share

1 Making media fun again: why we must free our industry from outdated models

The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.