Power 100 2016: Nina Bibby, O2

Nina Bibby


Chief marketing officer

Despite the looming threat of a takeover, Bibby says 2016 was a strong year for O2 commercially and for its brand image. It has been about more than "keeping the ship steady", with a new brand campaign to replace "Be more dog". This year marks O2’s 15th anniversary, and perhaps its toughest challenge yet as the ramifications of BT buying EE play out. Bibby will focus on using data to boost the relevance of perks service O2 Priority. The tie-up with the NSPCC will remain strong.

Share your congratulations and connect with Nina Bibby here  


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).