Consumer marketing director
At a brand level, 2016 was the year people realised Microsoft was "very much back in the game", Davies says. The standout for Davies was establishing Surface as a "credible brand for consumers and businesses" following the launch of the Surface Book and the announcement of the Surface Studio. This year, Microsoft is eyeing the launch of a mixed reality headset, HoloLens, and the prospect of voice-control technology becoming mainstream.
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