Power 100 2016: Paul Ferraiolo, BMW

Paul Ferraiolo


Marketing director

It has been a year of change for BMW, which celebrated its 100th anniversary in 2016. Ferraiolo, who took up the role in August 2015, launched a media review in May, eventually handing its £20m UK account to MEC six months later. Three months before last year’s Brexit referendum, he nailed his colours to the mast at a Chartered Institute of Marketing event, saying: "For us, open borders are very important. We enjoy having free trade." He will now no doubt be watching to see how Brexit plays out.

Share your congratulations and connect with Paul Ferraiolo here  


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