Power 100 2016: Paul Ferraiolo, BMW

Paul Ferraiolo

BMW

Marketing director

It has been a year of change for BMW, which celebrated its 100th anniversary in 2016. Ferraiolo, who took up the role in August 2015, launched a media review in May, eventually handing its £20m UK account to MEC six months later. Three months before last year’s Brexit referendum, he nailed his colours to the mast at a Chartered Institute of Marketing event, saying: "For us, open borders are very important. We enjoy having free trade." He will now no doubt be watching to see how Brexit plays out.

Share your congratulations and connect with Paul Ferraiolo here  

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Is John Lewis losing its retailing crown?

Following a series of news stories highlighting issues such as job cuts and payments below the minimum wage, is the shine coming off John Lewis? Or is this simply a readjustment process that any major retailer might have to endure to emerge stronger?

Making media fun again: why we must free our industry from outdated models
Shares0
Share

1 Making media fun again: why we must free our industry from outdated models

The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.