Power 100 2016: Pete Markey, Aviva

Pete Markey


Brand communications and marketing director

Markey has been a high-profile marketer ever since his time at the RSA Group where he spent eight years, before joining the Post Office in 2014, then Aviva last year. An early champion of the use of data, insight and intelligence, he says the winning businesses of the future will be data-driven and customer-focused. The busy Markey somehow also finds time to co-chair Aviva Pride, the insurer’s lesbian, gay, bisexual, and transgender employee network. Another recent achievement was the relaunch of the Aviva Community Fund.

Share your congratulations and connect with Pete Markey here  


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 The agencies that came top of the class in Campaign's School Reports

Campaign casts a critical eye over the performance of UK agencies after a year of contrasting fortunes to assess who gets full marks and who deserves detention.

Why Cosabella replaced its agency with AI and will never go back to humans

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published