Power 100 2016: Philip Almond, BBC

Philip Almond

BBC

Director of marketing and audiences

It is not easy to market a brand everyone has an opinion on. Working on a brand reliant on licence-fee income and tough financial settlements imposed by the government, the former Diageo veteran – Almond spent almost two decades there – has been busy being smart and selective. Last year, he made the decision to create an in-house creative team to deliver the bulk of BBC ad campaigns, saving more than £1m each year for the corporation.

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