Power 100 2016: Philip Almond, BBC

Philip Almond

BBC

Director of marketing and audiences

It is not easy to market a brand everyone has an opinion on. Working on a brand reliant on licence-fee income and tough financial settlements imposed by the government, the former Diageo veteran – Almond spent almost two decades there – has been busy being smart and selective. Last year, he made the decision to create an in-house creative team to deliver the bulk of BBC ad campaigns, saving more than £1m each year for the corporation.

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Why Cosabella replaced its agency with AI and will never go back to humans
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1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

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