Power 100 2016: Rachael Pettit, Uber

Rachael Pettit

Uber

Head of marketing, UK & Ireland

Pettit was busy forging a number of brand partnerships in 2016. Uber worked with Budweiser at Christmas on activity designed to discourage drink driving. The brand also offered a private jet experience with vodka brand Absolut and launched UberGiving with Age UK. Pettit singles out 2016 as the year in which Uber launched its first major ad campaign, featuring drivers and passengers explaining why they use Uber. It also rolled out its new scheduled rides product along with a new rider app.

Share your congratulations and connect with Rachael Pettit here  

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).