Power 100 2016: Richard Larcombe, Tesco Bank

Richard Larcombe

Tesco Bank

Brand and marketing director

Larcombe has been enjoying a new challenge over the past year after joining Tesco Bank from Virgin Media. He has been busy with the PayQwik app, which lets shoppers go wallet-free into the store and the new Tesco Bank 0% Purchase Credit Card. His ambition is "to be the bank for people who shop at Tesco". Larcombe thinks "convergence" will pick up pace this year as businesses becomes less confined by their sector and more defined by their service proposition and customer experience.

Share your congratulations and connect with Richard Larcombe here  

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Why Cosabella replaced its agency with AI and will never go back to humans
Shares0
Share

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published

More