Power 100 2016: Russell Taylor, Samsung

Russell Taylor

Samsung

Vice-president corporate marketing UK

Taylor’s mission to make Samsung a "loved" brand won’t have been made any easier by the Note 7 exploding battery fiasco. Nonetheless, the brand’s excellent sports marketing work deserves credit. Its "School of Rio" campaign, starring Jack Whitehall again, built on 2015’s delightful rugby execution and was one of the standout campaigns of the Olympic and Paralympic Games. The brand was also the first tech company to be awarded Creative Marketer of the Year at Cannes.

Share your congratulations and connect with Russell Taylor here  

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Why Cosabella replaced its agency with AI and will never go back to humans
Shares0
Share

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published

More