Power 100 2016: Simon Morris, Amazon

Simon Morris

Amazon

Global creative director

Amazon has been something of a wallflower in brand marketing but lost its shyness in 2016 with a Lucky Generals ad for its Fire Stick, starring motormouth and Amazon TV presenter Jeremy Clarkson. In December, the company released a surprisingly political but well received global spot to promote Amazon Prime, showing a friendship between an imam and a vicar. Morris’ efforts were recognised in September with his promotion from director of advertising, European Union to his new global role.

Share your congratulations and connect with Simon Morris here  

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Making media fun again: why we must free our industry from outdated models
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1 Making media fun again: why we must free our industry from outdated models

The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.

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