Power 100 Next Generation: Alistair Adams, marketing manager, Lloyds TSB

Marketing, in association with Engine, profiles 30 of the brightest and best young marketers in the UK today.

Power 100 Next Generation: Alistair Adams, marketing manager, Lloyds TSB

What the agency says: ‘A genuinely good guy who works hard and has a brilliant sense of humour. Has a very good creative eye and strategic head, and knows how to sell work into bankers!’

Work beyond years and peers: Adams developed and launched ‘Lloyds TSB Me’, a campaign which won three awards and was shortlisted for a further four. It received more than 65,000 ‘likes’, 50,000 competition entries and 226,000 site visits on a budget of just £100,000.

Advice to even younger self: ‘Be brave, be passionate and, above all, believe.’

Career X-Factor: His drive for high standards, even if that means taking the more time-consuming route.

Advice to young marketers: ‘Marketing is a very stressful industry to work in. I was once told that stress is like rocking in a rocking chair, it takes up your time but gets you nowhere. Every time the pressure builds and stress levels rise I remember this quote, it helps me focus on what I can control and action, rather than slow me down with hindering thoughts. Over the years this has helped me achieve in difficult situations.’

Inspiration: Senior manager Zoe Dark who, he says, has the ‘right balance between business acumen and a keen, passionate eye for creative’.

Background: Completed a degree in marketing, with a year in industry.

View LinkedIn profile

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).