Power 100 Next Generation: Nicola Peters, engagement marketing manager, Burberry

Marketing, in association with Engine, profiles 30 of the brightest and best young marketers in the UK today.

Burberry's Nicola Peters
Burberry's Nicola Peters

What others say: 'She is one of the most passionate and creative young minds in the sector. There are few people more in tune with what is going on in the world.'

CV standout: 'The way she is able to turn ideas and thoughts into tangible, scalable experiences for customers is extraordinary.'

Work beyond years and peers: Peters has a raft of high-profile initiatives to her name such as the Prorsum WW Show innovation ideas, Global ArtofTheTrench.com events and Burberry’s weather-themed Olympic mobile campaign.

Describe yourself in three words: ‘Ambitious, enthusiastic, creative.’

Got a first in BA Hons in Marketing at Leeds Metropolitan University.

http://www.linkedin.com/pub/nicola-peters/25/996/458

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).