Power 100: The UK's top marketers

Marketing unveils the definitive guide to the UK's most powerful marketers.

Marc Mathieu: topped Power 100 ranking
Marc Mathieu: topped Power 100 ranking

Unilever’s senior vice-president of marketing, Marc Mathieu, has been named the most powerful marketer in Britain, topping Marketing’s annual Power 100 ranking, sponsored by Engine.

Mathieu inspired the marketing community last October with his strategy urging a ‘more magic, less logic’  approach. The former Coca-Cola marketer called on  Unilever’s agencies to move away from numbers-led thinking, instead rewarding those prepared to take risks and support creative ideas.

Mathieu pipped Amanda Mackenzie, Aviva’s chief  marketing and communication officer, to top spot. Despite boardroom woes at the insurer, Mackenzie has continued to show her commitment to the broader marketing industry.

Marketing's annual Power 100 celebrates the marketers who have had the biggest impact over the past 12 months.

To open up the list, click the image below.

View Marketing's list or create and share your own 'best of the best' on Facebook and Twitter.


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published