PPA CONFERENCE: Campaign wrap wins prize

The Goldfish spoof water-stained cover of Campaign, which was wrapped around the first issue of 1999, was among six winners at the PPA’s inaugural business-to-business Advertising Excellence Awards, presented at the conference.

The Goldfish spoof water-stained cover of Campaign, which was

wrapped around the first issue of 1999, was among six winners at the

PPA’s inaugural business-to-business Advertising Excellence Awards,

presented at the conference.



Six campaigns were cited for best all-round excellence in using the

medium of business magazines for advertising. The Goldfish campaign was

created by TBWA GGT Simons Palmer and was an extension of its TV

campaign.



Advertising around the cover of Campaign was seen as the ideal way to

reach decision-makers in agencies and client companies. The ad was voted

the most innovative use of business-to-business media.



The other winners included a medical campaign for Risperdal by Junction

11 Advertising, and a campaign aimed at farmers for the agricultural

consultancy, Axient, created by the Advertising Business.



TCS Advertising won the prize for best recruitment advertising for its

work for the architect, Jonathan Bailey.



The Square won the international category with a campaign for CFM

International which ran in aviation titles and had a dramatic effect on

sales during the campaign.



The US-based Ellenson Group won acclaim for its campaign for Saab

Aircraft of America. It ran ads in conjunction with a calendar, website

and fliers.