PPA Conference: Tim Brooks on the new found optimism for professional publishers

Tim Brooks, the former managing director of Guardian News & Media, identifies a new sense of optimism setting into the publishing industry, after two years of concern amid sweeping change.

Talking at the PPA Publishing+ conference today (9May), Brooks describes a "more outwardly facing, less hunched, and less worried" feel to the industry.

He urges publishers to seize the initiative and new revenue streams that are opening up, particularly in the world of Tablets, led by Apple’s iPad.

In parting advice for those still concerned about losing readers of their magazines to their own digital editions, he said: "If you don’t cannibalise yourself somebody else is going to eat you… you need to manage that transition."

Watch the second part of this interview, which talks about the "success" of the Mail Online and "the failure" of The Times paywall, here.

Videos produced by Sarah Johnson and Ben Hall. Follow on Twitter: @BRproducers

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More