PREGNANCY: AN EXPERT’S VIEW: Pregnancy is a magazine about - yes, you guessed it ... Fiona Smedley dips in

In time-honoured fashion, my secretary reads my magazines before me, so given the fact that she is also pregnant and passed on this new pregnancy magazine (excitingly entitled Pregnancy) with the accolade, ’this is the best pregnancy magazine by far’, I was rather looking forward to curling up with Pregnancy and seeing what it had in store.

In time-honoured fashion, my secretary reads my magazines before

me, so given the fact that she is also pregnant and passed on this new

pregnancy magazine (excitingly entitled Pregnancy) with the accolade,

’this is the best pregnancy magazine by far’, I was rather looking

forward to curling up with Pregnancy and seeing what it had in

store.



Firstly, it looks better than the other magazines in the market - more

upmarket, a bolder and fresher cover and perfect binding. It covers all

the usual stuff, with a month-by-month account of what’s going on inside

you, advice for most common complaints, and road-testing for bottles,

car seats, bras etc, which, as all pregnant women will testify, is

compulsive reading!



Where it departs from the other magazines is its more intelligent

approach. This is shown in the features dealing with maternity rights

and how to get what you want from the health service, as well as the

in-depth articles following a midwife and a health visitor in their

jobs.



She’s Having a Baby may have just been pipped at the post by Pregnancy

as the best magazine for the more upmarket pregnant lady.



As I’m only six months pregnant, I’m still at the stage where anything

to do with labour has to be glossed over quickly, so I can’t comment on

the large sections of Pregnancy with graphic images, which I

ignored.



However, what’s great about this magazine is that it focuses on

pregnancy, and not what happens afterwards. This fact, which

distinguishes it from most of the competition, will be the key to its

success.



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