Premier International Foods has appointed Fallon and Delaney Lund
Knox Warren & Partners to its pounds 6 million creative account.
The two agencies scooped the business after Premier decided to reduce
its roster following a five-way pitch handled through the AAR.
Other agencies pitching included WARL, the incumbent that handled HP and
Smash, Roose & Partners and Leith London.
DLKW will continue to handle the Cadbury's hot chocolate drinks, but has
extended its portfolio to include Chivers marmalade, the Hartley's and
Rose's preserves and Haywards pickles.
Fallon has won the pounds 3.5 million Typhoo account, and has also
picked up London Fruit & Herb tea, HP Beans and Smash instant mash
Mother resigned the Typhoo account in March owing to creative
differences over the future direction of the brand. The agency's
decision followed a change in company ownership and departures from the
original client team.
Ivor Harrison, the group marketing director of Premier International
Foods, said: "All agencies developed strong proposals but DLKW and
Fallon struck us with their surprising new insights and I believe we now
have credible, motivating messages to bring to life."