Premier Inn kicks off advertising review

Premier Inn is putting its advertising account up for review, putting Rainey Kelly Campbell Roalfe/Y&R on alert.

Premier Inn ads have featured the comedian Lenny Henry since 2008
Premier Inn ads have featured the comedian Lenny Henry since 2008

It is the first time the hotel chain has put its ad account up for review since appointing RKCR/Y&R to the business in 2008, as it rebranded from Premier Travel Inn.

The process is being handled by AAR.

RKCR/Y&R created its first ad for Premier Inn in 2008, introducing the comedian Lenny Henry as its brand spokesman.

Last September Premier Inn launched a £25 million campaign featuring Henry and a cover of Black's 1980s hit Wonderful Life by Katie Melua.

While RKCR/Y&R handles the brand's TV advertising, Premier Inn creates its digital and social advertising in-house. Manning Gottlieb OMD has been the brand's media agency since 2012.

A spokesman for Premier Inn said: "We can confirm that we have informed RKCR/Y&R that we will not be automatically renewing its contract when it concludes at the end of February. This is part of our normal review cycle.

"RKCR/Y&R has delivered some excellent creative work for the Premier Inn brand and business since it was first launched eight years ago and we remain on excellent terms.

"They will of course be invited to participate in our agency tendering process."

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
The top 10 brands favoured by Remainers and Brexiters
Shares0
Share

1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

Just published